Overview
Research moves quickly, and teams need consistent ways to prepare, run, and interpret their insights. This release strengthens that workflow by giving researchers more control over AI-led interviews, faster ways to reuse activities across markets, and better tools for managing respondent readiness. These updates make AI-led studies easier to tailor to different audiences and use cases, reduce setup time, and turn ongoing feedback into insights that support confident decisions.
Updates
AI Interview Enhancements
New customization features give researchers more control over how AI-led interviews unfold so conversations match the expectations of each study, audience, and market.
Tailor the Interviewer’s Voice
Choose from curated moderator voices and preview them to match your tone or brand.
Control the Level of Follow-Ups
Set how many follow-ups the moderator should ask for each question. The default remains one to three, with new options for zero, four to six, or six or more. This creates flexibility for lighter sessions or deeper exploration.
Add a Custom Introduction
Open each interview with a personalized message to set context, note disclaimers, or guide participants before they begin.
Learn more in this help article.
Cross Project Summaries
With Insights Agent, you can now streamline synthesis across multiple projects to save hours of work. Researchers can not only analyze insights faster across their projects but are also able to create and engage with a repository that can answer key business questions from research over time.
- Deliver more powerful insights across your human and AI-led research
- Spot patterns over time to uncover emerging behaviors, themes, and shifts
- Analyze research across projects to support research initiatives like Empathy Programs or multi-project initiatives.
- Create a strong market insights repository to inform future research and business decisions
Learn more in this help article.
Cross-Project Activity Duplication for Self-Paced and AI-Led Research
Easily duplicate activities across your self-paced and AI-moderated research to streamline setup and save time when running global studies. With activity duplication, you can:
- Reduce setup time by reusing proven study designs across regions and multi-market projects.
- Ensure consistency by automatically carrying over all tasks, settings, and configurations.
- Adapt quickly by changing markets and translating activities into any language with ease.
Learn more in this help article.
Respondent Readiness Guide and Session Support
The Respondent Readiness Guide and Session Support streamline the live, human-led meeting room experience by verifying technology ahead of time and providing immediate help when issues arise.
Respondent Readiness Guide
Participants complete a guided check of their camera, microphone, speakers, and internet connection before entering the meeting room. Once complete, they move to the waiting room until admitted.
Session Support
Support Agents are on-call and immediately available for moderators and respondents who need assistance.
- Respondents can click the Help button to alert the meeting room and open a support chat.
- Moderators can request support at any point inside the meeting room.
This approach reduces session delays and lets support teams focus attention where it matters most. It is the first step in a broader initiative to deliver technology-first live support.
Learn more in this help article.
Coming Soon
Virtual Personas
Virtual Personas add a new layer to the research lifecycle by turning your existing knowledge—past research, briefs, quant reports, demographics, and behavioral data—into dynamic AI-powered personas. They replicate real-world consumer behavior, evolve as new data is added, and simulate future decisions with high predictive power. This gives teams fast, always-on access to their audience and early direction before primary research, ensuring studies are better scoped, more focused, and higher impact.