Live Qualitative Market Research Stimuli & Supported File Type

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For Researchers and Moderators to learn how to present stimuli in Live Qual Market Research. Discuss also provides a Virtual Whiteboard that helps recreate the benefits of an in-person experience for your respondents by making the discussion more interactive and engaging.

The Importance of Stimuli in Live Qualitative Online Market Research

In live qualitative online market research, stimuli play a crucial role in eliciting authentic responses from participants. Here's why they're important:

  1. Engagement: Stimuli, such as images, videos, or prototypes, captivate participants' attention and encourage active engagement during the research session. They help maintain interest and focus, preventing participants from disengaging or multitasking.
  2. Contextualization: Stimuli provide context for discussions and allow participants to visualize concepts or products being discussed. This aids comprehension and enables more meaningful responses as participants can better relate to the topic at hand.
  3. Emotional Response: Certain stimuli can evoke emotional reactions from participants, offering valuable insights into their preferences, perceptions, and attitudes. Understanding emotional responses can inform marketing strategies and product development decisions.
  4. Prompting Exploration: Stimuli can prompt participants to explore different aspects of a product or concept, uncovering insights that might not emerge through verbal discussion alone. This can lead to a deeper understanding of consumer behavior and preferences.
  5. Validation: Stimuli serve as a reference point for participants to validate their opinions or experiences. Seeing visual representations or demonstrations can validate or challenge their perceptions, leading to richer discussions and more nuanced insights.
  6. Creativity and Innovation: By exposing participants to new ideas or concepts through stimuli, researchers can stimulate creativity and innovation. Participants may offer novel perspectives or suggestions inspired by the stimuli, leading to potential breakthroughs in product development or marketing strategies.


Upload Stimuli For All Interviews

It's recommended to upload your stimuli directly to your project. An editor or Collaborator access to the project is needed. If you have viewer access, you can reach out to the project owner to request a change of role or you can upload your stimuli directly in the meeting room. 


  1. Log in to your Project Dashboard to upload and organize stimuli for your interviews.
  2. From the Overview tab, scroll down to the Documents section and click on Stimuli
  3. You can upload files directly in the stimuli folder or create sub-folders to organize stimuli.  This is particularly helpful for multi-country studies, where there may be different versions of the same stimuli.

  4. Click on Upload and Select your stimuli from sources available.


Share Stimuli during the interview

  1. Join your interviews as a moderator. Note Moderators are the only role that can display stimuli.
  2. Once in the discussion, click on the Upload/Share Media Icon at the bottom of the meeting room.
  3. After clicking on the Media Icon, you will see a list of available media that you can present in the meeting room. Click the "Share" button to share your image, video or document in the meeting room.
  • TOP TIP #1 - Be sure to close the chat panel for an unobstructed view of the stimuli. (You can press "c" on your keyboard.)
  • TOP TIP #2 - If you cannot see the share button your filename may be too long. Simply use the scroll bar at the bottom of the upload/Share media window
  • TOP TIP #3 - Moderators have the capability to choose what page of stimuli they would like to move to at any point in time. To choose what page the moderator wants to move to, type, increase or decrease the page number of the stimuli that it should move to.


Upload Stimuli in the meeting room

Uploading stimuli in the meeting room can be done by all moderators. Note that the stimuli will only be available for that specific interview. If you have multiple interviews, we recommend uploading the stimuli to your project instead. 

  1. Join your interview by clicking on your moderator link and logging into your Discuss Account

  2. Located the Upload/Share Media Button in the meeting room - at the bottom of your screen

  3. Choose the "Upload Documents or Videos" option.

  4. Choose files from the available sources
  5. Navigate and select the file from your computer that you'd like to upload. Once selected, files can be edited using the circle, crop or rotate options.
  6. Click on Upload. After clicking on upload, a loading icon will appear indicating the file is being uploaded. Once the stimulus has been uploaded successfully, a notification will appear next to the upload button signaling that the stimulus is ready for use.


Uploading Stimuli from an URL

In the meeting room, you can upload a stimuli by sharing the URL of the specific file.


  1. Click on the Upload Stimuli button
  2. Select the URL source
  3. Paste the URL of a file. The file type for URL must be :
    • Image
    • Text/Plain
    • Video/Mp4
    • Video/Quicktime
    • Office Document/Open Document
    • .ppsx /.pptx/.pps


Organizing Stimuli in Sub Folders

You can create sub-folders in your stimuli section of the project:

  1. Click on the button "New Folder" 
  2. You can now name the folder, and press "create"
  3. Navigate inside the folder and click on the button "Upload" in order to upload stim inside the folder.



  • If the folder is empty it will not appear in the list of stimuli to choose from in the live meeting room. If the folder contains items inside it will appear in the live meeting room.
  • This folder will appear to the moderators in all the sessions of your project. Since you've created the subfolder on the central stimuli section of your project it's generalized and will appear in all of your sessions. 
  • Here's how it will appear in the live meeting room



Supported File Types for Image, Documents & Videos

Image Document Video
  • .jpg
  • .jpeg
  • .png
Stimuli are supported in both landscape and portrait mode. For reference, a view of stimuli at different screen widths and stimuli sizes is attached at the end of this article

Unsupported File Types

  • Videos embedded in PPT files (If you want to share videos they must be uploaded separately in the project)

  • GIF files (if you want to share GIFs with the consumers please use the Screenshare feature)

  • Audio files (MP3)

  • Blank Whiteboard (if you want a blank whiteboard, you can upload an white image or blank slide/pdf)

How To Test Your Stimuli

Once you've uploaded stimuli to your project, we recommend testing the functionality in your project's personal meeting room. To do so, you can initiate a stimuli test by joining your personal meeting room, sharing the stimuli file you would like to test, make sure they perform to your satisfaction and meet the desired objectives.

  1. Log in to your Project Dashboard and click on Join Room in the Personal Meeting Room section
  2. Click on the Share Media button at the bottom center of the screen
  3. Under Available Media click on the pink Share button for the media you wish to show
  4. Ensure it looks and works as expected


Virtual Whiteboard

Stimuli - Video Walkthrough 


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