Video snippets allow market researchers to showcase real people sharing their thoughts, experiences, or emotions. This authenticity and human connection can be particularly valuable in qualitative research, where capturing the voice and facial expressions of participants can provide deeper insights into their perspectives. It helps stakeholders empathize with the target audience and develop a better understanding of their needs and preferences.
Video Clips can also help you :
- Highlight key themes, illustrate customer journeys, or showcase specific moments of interest during research interactions.
- Engage stakeholders and bring them closer to the research process.
- Short video clips can be easily shared and distributed across various channels, such as presentations, reports, websites, social media, or internal communication.
** Easily Embed Clips/Highlight Reel to PowerPoint**